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Meme marketing: How can marketers drive better engagement using viral memes?

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Title: Meme marketing: How can marketers drive better engagement using viral memes?
Authors: Malodia, Suresh1 (AUTHOR), Dhir, Amandeep2,3,4 (AUTHOR) amandeep.dhir@uia.no, Bilgihan, Anil5 (AUTHOR), Sinha, Pranao1 (AUTHOR), Tikoo, Tanishka1 (AUTHOR)
Source: Psychology & Marketing. Sep2022, Vol. 39 Issue 9, p1775-1801. 27p. 1 Color Photograph, 5 Diagrams, 9 Charts.
Database: Business Source Ultimate
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ISSN:07426046
DOI:10.1002/mar.21702