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Meme marketing: How can marketers drive better engagement using viral memes?

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Title: Meme marketing: How can marketers drive better engagement using viral memes?
Authors: Malodia, Suresh1 (AUTHOR), Dhir, Amandeep2,3,4 (AUTHOR) amandeep.dhir@uia.no, Bilgihan, Anil5 (AUTHOR), Sinha, Pranao1 (AUTHOR), Tikoo, Tanishka1 (AUTHOR)
Source: Psychology & Marketing. Sep2022, Vol. 39 Issue 9, p1775-1801. 27p. 1 Color Photograph, 5 Diagrams, 9 Charts.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="AR" term="%22Malodia%2C+Suresh%22">Malodia, Suresh</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dhir%2C+Amandeep%22">Dhir, Amandeep</searchLink><relatesTo>2,3,4</relatesTo> (AUTHOR)<i> amandeep.dhir@uia.no</i><br /><searchLink fieldCode="AR" term="%22Bilgihan%2C+Anil%22">Bilgihan, Anil</searchLink><relatesTo>5</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Sinha%2C+Pranao%22">Sinha, Pranao</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Tikoo%2C+Tanishka%22">Tikoo, Tanishka</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Psychology+%26+Marketing%22">Psychology & Marketing</searchLink>. Sep2022, Vol. 39 Issue 9, p1775-1801. 27p. 1 Color Photograph, 5 Diagrams, 9 Charts.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=158318128
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        Value: 10.1002/mar.21702
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      – Code: eng
        Text: English
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              Text: Sep2022
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              Y: 2022
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              Value: 39
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