Meme marketing: How can marketers drive better engagement using viral memes?
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| Title: | Meme marketing: How can marketers drive better engagement using viral memes? |
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| Authors: | Malodia, Suresh1 (AUTHOR), Dhir, Amandeep2,3,4 (AUTHOR) amandeep.dhir@uia.no, Bilgihan, Anil5 (AUTHOR), Sinha, Pranao1 (AUTHOR), Tikoo, Tanishka1 (AUTHOR) |
| Source: | Psychology & Marketing. Sep2022, Vol. 39 Issue 9, p1775-1801. 27p. 1 Color Photograph, 5 Diagrams, 9 Charts. |
| Database: | Business Source Ultimate |
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