APA (7th ed.) Citation

Krasnikov, A., & Jayachandran, S. (2022). Building Brand Assets: The Role of Trademark Rights. Journal of Marketing Research (JMR), 59(5), 1059. https://doi.org/10.1177/00222437221097108

Chicago Style (17th ed.) Citation

Krasnikov, Alexander, and Satish Jayachandran. "Building Brand Assets: The Role of Trademark Rights." Journal of Marketing Research (JMR) 59, no. 5 (2022): 1059. https://doi.org/10.1177/00222437221097108.

MLA (9th ed.) Citation

Krasnikov, Alexander, and Satish Jayachandran. "Building Brand Assets: The Role of Trademark Rights." Journal of Marketing Research (JMR), vol. 59, no. 5, 2022, p. 1059, https://doi.org/10.1177/00222437221097108.