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A "Clear and Conspicuous" Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements.

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Title: A "Clear and Conspicuous" Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements.
Authors: King, Jesse1 (AUTHOR) jesseking@weber.edu, Yencha, Christopher2 (AUTHOR) cyencha@bradley.edu, Koppenhafer, Leslie3 (AUTHOR) lesliekoppenhafer@boisestate.edu, Madrigal, Robert4 (AUTHOR) rmadrigal@csuchico.edu
Source: Journal of Public Policy & Marketing. Oct2022, Vol. 41 Issue 4, p353-367. 15p. 7 Charts, 3 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Public+Policy+%26+Marketing%22">Journal of Public Policy & Marketing</searchLink>. Oct2022, Vol. 41 Issue 4, p353-367. 15p. 7 Charts, 3 Graphs.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=158997054
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        Value: 10.1177/07439156221101581
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      – Code: eng
        Text: English
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              Text: Oct2022
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              Y: 2022
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              Value: 41
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