A "Clear and Conspicuous" Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements.
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| Title: | A "Clear and Conspicuous" Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements. |
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| Authors: | King, Jesse1 (AUTHOR) jesseking@weber.edu, Yencha, Christopher2 (AUTHOR) cyencha@bradley.edu, Koppenhafer, Leslie3 (AUTHOR) lesliekoppenhafer@boisestate.edu, Madrigal, Robert4 (AUTHOR) rmadrigal@csuchico.edu |
| Source: | Journal of Public Policy & Marketing. Oct2022, Vol. 41 Issue 4, p353-367. 15p. 7 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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