APA (7th ed.) Citation

McGranaghan, M., Liaukonyte, J., & Wilbur, K. C. (2022). How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift. Marketing Science (INFORMS), 41(5), 445. https://doi.org/10.1287/mksc.2021.1344

Chicago Style (17th ed.) Citation

McGranaghan, Matthew, Jura Liaukonyte, and Kenneth C. Wilbur. "How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift." Marketing Science (INFORMS) 41, no. 5 (2022): 445. https://doi.org/10.1287/mksc.2021.1344.

MLA (9th ed.) Citation

McGranaghan, Matthew, et al. "How Viewer Tuning, Presence, and Attention Respond to Ad Content and Predict Brand Search Lift." Marketing Science (INFORMS), vol. 41, no. 5, 2022, p. 445, https://doi.org/10.1287/mksc.2021.1344.