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Toward a goal-based paradigm of contagion.

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Title: Toward a goal-based paradigm of contagion.
Authors: Kim, TaeWoo1 (AUTHOR) marine903@hotmail.com, Duhachek, Adam2 (AUTHOR) adamd@uic.edu, Herd, Kelly3 (AUTHOR) kelly.herd@uconn.edu, Kim, SunAh4 (AUTHOR) sunah.kim@unsw.edu.au
Source: European Journal of Marketing. 2022, Vol. 56 Issue 8, p2105-2137. 33p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 159434143
AccessLevel: 2
PubType: Academic Journal
PubTypeId: academicJournal
PreciseRelevancyScore: 0
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  Data: Toward a goal-based paradigm of contagion.
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  Data: <searchLink fieldCode="AR" term="%22Kim%2C+TaeWoo%22">Kim, TaeWoo</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> marine903@hotmail.com</i><br /><searchLink fieldCode="AR" term="%22Duhachek%2C+Adam%22">Duhachek, Adam</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> adamd@uic.edu</i><br /><searchLink fieldCode="AR" term="%22Herd%2C+Kelly%22">Herd, Kelly</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> kelly.herd@uconn.edu</i><br /><searchLink fieldCode="AR" term="%22Kim%2C+SunAh%22">Kim, SunAh</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> sunah.kim@unsw.edu.au</i>
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  Data: <searchLink fieldCode="JN" term="%22European+Journal+of+Marketing%22">European Journal of Marketing</searchLink>. 2022, Vol. 56 Issue 8, p2105-2137. 33p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=159434143
RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1108/EJM-03-2021-0148
    Languages:
      – Code: eng
        Text: English
    PhysicalDescription:
      Pagination:
        PageCount: 33
        StartPage: 2105
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      – TitleFull: Toward a goal-based paradigm of contagion.
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      – PersonEntity:
          Name:
            NameFull: Kim, TaeWoo
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          Name:
            NameFull: Duhachek, Adam
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          Name:
            NameFull: Herd, Kelly
      – PersonEntity:
          Name:
            NameFull: Kim, SunAh
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            – D: 01
              M: 08
              Text: 2022
              Type: published
              Y: 2022
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              Value: 03090566
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              Value: 56
            – Type: issue
              Value: 8
          Titles:
            – TitleFull: European Journal of Marketing
              Type: main
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