Toward a goal-based paradigm of contagion.
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| Title: | Toward a goal-based paradigm of contagion. |
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| Authors: | Kim, TaeWoo1 (AUTHOR) marine903@hotmail.com, Duhachek, Adam2 (AUTHOR) adamd@uic.edu, Herd, Kelly3 (AUTHOR) kelly.herd@uconn.edu, Kim, SunAh4 (AUTHOR) sunah.kim@unsw.edu.au |
| Source: | European Journal of Marketing. 2022, Vol. 56 Issue 8, p2105-2137. 33p. |
| Database: | Business Source Ultimate |
| ISSN: | 03090566 |
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| DOI: | 10.1108/EJM-03-2021-0148 |
