Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.

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Bibliographic Details
Title:	Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.
Authors:	Dakroub, Roy¹ Roy.dk@live.com, Koles, Bernadett², Issa, Helmi³
Source:	Journal of Customer Behaviour. Winter2021, Vol. 20 Issue 4, p243-273. 31p.
Database:	Business Source Ultimate

Description
ISSN:	14753928
DOI:	10.1362/147539221X16356770010749