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Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.

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Title: Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.
Authors: Dakroub, Roy1 Roy.dk@live.com, Koles, Bernadett2, Issa, Helmi3
Source: Journal of Customer Behaviour. Winter2021, Vol. 20 Issue 4, p243-273. 31p.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Customer+Behaviour%22">Journal of Customer Behaviour</searchLink>. Winter2021, Vol. 20 Issue 4, p243-273. 31p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=159460856
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        Value: 10.1362/147539221X16356770010749
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      – Code: eng
        Text: English
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        PageCount: 31
        StartPage: 243
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      – TitleFull: Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.
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              Text: Winter2021
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