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Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.

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Bibliographic Details
Title: Crypto consumers' personality traits, and the impact of brand personality on cryptocurrencies' identity.
Authors: Dakroub, Roy1 Roy.dk@live.com, Koles, Bernadett2, Issa, Helmi3
Source: Journal of Customer Behaviour. Winter2021, Vol. 20 Issue 4, p243-273. 31p.
Database: Business Source Ultimate
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