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Influencer Marketing Effectiveness.

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Bibliographic Details
Title: Influencer Marketing Effectiveness.
Authors: Leung, Fine F.1 (AUTHOR) fine.leung@polyu.edu.hk, Gu, Flora F.2 (AUTHOR) flora.gu@polyu.edu.hk, Li, Yiwei3 (AUTHOR) victor.li@ln.edu.hk, Zhang, Jonathan Z.4 (AUTHOR) jonathan.zhang@colostate.edu, Palmatier, Robert W.5 (AUTHOR) palmatrw@uw.edu
Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p93-115. 23p. 8 Charts, 1 Graph.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221102889