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Influencer Marketing Effectiveness.

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Title: Influencer Marketing Effectiveness.
Authors: Leung, Fine F.1 (AUTHOR) fine.leung@polyu.edu.hk, Gu, Flora F.2 (AUTHOR) flora.gu@polyu.edu.hk, Li, Yiwei3 (AUTHOR) victor.li@ln.edu.hk, Zhang, Jonathan Z.4 (AUTHOR) jonathan.zhang@colostate.edu, Palmatier, Robert W.5 (AUTHOR) palmatrw@uw.edu
Source: Journal of Marketing. Nov2022, Vol. 86 Issue 6, p93-115. 23p. 8 Charts, 1 Graph.
Database: Business Source Ultimate
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  Data: Influencer Marketing Effectiveness.
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  Data: <searchLink fieldCode="AR" term="%22Leung%2C+Fine+F%2E%22">Leung, Fine F.</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> fine.leung@polyu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Gu%2C+Flora+F%2E%22">Gu, Flora F.</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> flora.gu@polyu.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Li%2C+Yiwei%22">Li, Yiwei</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> victor.li@ln.edu.hk</i><br /><searchLink fieldCode="AR" term="%22Zhang%2C+Jonathan+Z%2E%22">Zhang, Jonathan Z.</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> jonathan.zhang@colostate.edu</i><br /><searchLink fieldCode="AR" term="%22Palmatier%2C+Robert+W%2E%22">Palmatier, Robert W.</searchLink><relatesTo>5</relatesTo> (AUTHOR)<i> palmatrw@uw.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Nov2022, Vol. 86 Issue 6, p93-115. 23p. 8 Charts, 1 Graph.
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      – Type: doi
        Value: 10.1177/00222429221102889
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      – Code: eng
        Text: English
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              Text: Nov2022
              Type: published
              Y: 2022
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