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The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good.

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Title: The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good.
Authors: Pyo, Tae-Hyung1 (AUTHOR) tpyo@uidaho.edu, Lee, Jae Young2 (AUTHOR) tpyo@uidaho.edu, Park, Hee Mok3 (AUTHOR) hee.park@umanitoba.ca
Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1161-1178. 18p. 1 Black and White Photograph, 1 Diagram, 3 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2022, Vol. 59 Issue 6, p1161-1178. 18p. 1 Black and White Photograph, 1 Diagram, 3 Charts, 2 Graphs.
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RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1177/00222437221093603
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      – Code: eng
        Text: English
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        PageCount: 18
        StartPage: 1161
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      – TitleFull: The Effects of Consumer Preference and Peer Influence on Trial of an Experience Good.
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            NameFull: Pyo, Tae-Hyung
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            NameFull: Lee, Jae Young
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            NameFull: Park, Hee Mok
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            – D: 01
              M: 12
              Text: Dec2022
              Type: published
              Y: 2022
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              Value: 59
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              Value: 6
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            – TitleFull: Journal of Marketing Research (JMR)
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