APA (7th ed.) Citation

Lee, S., & Winterich, K. P. (2022). The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products. Journal of Marketing Research (JMR), 59(6), 1141. https://doi.org/10.1177/00222437221094301

Chicago Style (17th ed.) Citation

Lee, Saerom, and Karen Page Winterich. "The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products." Journal of Marketing Research (JMR) 59, no. 6 (2022): 1141. https://doi.org/10.1177/00222437221094301.

MLA (9th ed.) Citation

Lee, Saerom, and Karen Page Winterich. "The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products." Journal of Marketing Research (JMR), vol. 59, no. 6, 2022, p. 1141, https://doi.org/10.1177/00222437221094301.