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The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products.

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Title: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products.
Authors: Lee, Saerom1 (AUTHOR) saerom@uoguelph.ca, Winterich, Karen Page2 (AUTHOR) kpw2@psu.edu
Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1141-1160. 20p. 1 Diagram, 2 Charts, 6 Graphs.
Database: Business Source Ultimate
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  Data: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Research+%28JMR%29%22">Journal of Marketing Research (JMR)</searchLink>. Dec2022, Vol. 59 Issue 6, p1141-1160. 20p. 1 Diagram, 2 Charts, 6 Graphs.
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        Value: 10.1177/00222437221094301
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        Text: English
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        PageCount: 20
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      – TitleFull: The Price Entitlement Effect: When and Why High Price Entitles Consumers to Purchase Socially Costly Products.
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              M: 12
              Text: Dec2022
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              Y: 2022
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