APA (7th ed.) Citation

Hur, T., & Allenby, G. M. (2022). A Choice Model of Utility Maximization and Regret Minimization. Journal of Marketing Research (JMR), 59(6), 1235. https://doi.org/10.1177/00222437221094824

Chicago Style (17th ed.) Citation

Hur, Taegyu, and Greg M. Allenby. "A Choice Model of Utility Maximization and Regret Minimization." Journal of Marketing Research (JMR) 59, no. 6 (2022): 1235. https://doi.org/10.1177/00222437221094824.

MLA (9th ed.) Citation

Hur, Taegyu, and Greg M. Allenby. "A Choice Model of Utility Maximization and Regret Minimization." Journal of Marketing Research (JMR), vol. 59, no. 6, 2022, p. 1235, https://doi.org/10.1177/00222437221094824.