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A Choice Model of Utility Maximization and Regret Minimization.

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Title: A Choice Model of Utility Maximization and Regret Minimization.
Authors: Hur, Taegyu1 (AUTHOR) thur@iastate.edu, Allenby, Greg M.2 (AUTHOR) thur@iastate.edu
Source: Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1235-1251. 17p. 2 Diagrams, 13 Charts, 3 Graphs.
Database: Business Source Ultimate
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        Value: 10.1177/00222437221094824
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        Text: English
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        PageCount: 17
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              Text: Dec2022
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