A Choice Model of Utility Maximization and Regret Minimization.
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| Title: | A Choice Model of Utility Maximization and Regret Minimization. |
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| Authors: | Hur, Taegyu1 (AUTHOR) thur@iastate.edu, Allenby, Greg M.2 (AUTHOR) thur@iastate.edu |
| Source: | Journal of Marketing Research (JMR). Dec2022, Vol. 59 Issue 6, p1235-1251. 17p. 2 Diagrams, 13 Charts, 3 Graphs. |
| Database: | Business Source Ultimate |
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