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Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.

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Bibliographic Details
Title: Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.
Authors: Björner, Emma1 (AUTHOR) emma.bjorner@gu.se, Aronsson, Lars2 (AUTHOR)
Source: Journal of Marketing Management. Oct2022, Vol. 38 Issue 13/14, p1587-1612. 26p. 1 Chart.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing+Management%22">Journal of Marketing Management</searchLink>. Oct2022, Vol. 38 Issue 13/14, p1587-1612. 26p. 1 Chart.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=160421790
RecordInfo BibRecord:
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    Identifiers:
      – Type: doi
        Value: 10.1080/0267257X.2022.2043415
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 26
        StartPage: 1587
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      – TitleFull: Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.
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            NameFull: Björner, Emma
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            NameFull: Aronsson, Lars
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            – D: 01
              M: 10
              Text: Oct2022
              Type: published
              Y: 2022
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              Value: 38
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              Value: 13/14
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            – TitleFull: Journal of Marketing Management
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