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Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.

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Bibliographic Details
Title: Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.
Authors: Björner, Emma1 (AUTHOR) emma.bjorner@gu.se, Aronsson, Lars2 (AUTHOR)
Source: Journal of Marketing Management. Oct2022, Vol. 38 Issue 13/14, p1587-1612. 26p. 1 Chart.
Database: Business Source Ultimate
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ISSN:0267257X
DOI:10.1080/0267257X.2022.2043415