Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden.
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| Title: | Decentralised place branding through multiple authors and narratives: the collective branding of a small town in Sweden. |
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| Authors: | Björner, Emma1 (AUTHOR) emma.bjorner@gu.se, Aronsson, Lars2 (AUTHOR) |
| Source: | Journal of Marketing Management. Oct2022, Vol. 38 Issue 13/14, p1587-1612. 26p. 1 Chart. |
| Database: | Business Source Ultimate |
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