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A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry.

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Bibliographic Details
Title:	A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry.
Authors:	Singh, Pratyancha¹ (AUTHOR), Kumar, Vinod¹ (AUTHOR), Kataria, Sonia¹ (AUTHOR)
Source:	Journal of Relationship Marketing. Jan-Mar2023, Vol. 22 Issue 1, p62-86. 25p. 3 Diagrams, 7 Charts.
Database:	Business Source Ultimate
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ISSN:	15332667
DOI:	10.1080/15332667.2022.2136439