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A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry.

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Title: A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry.
Authors: Singh, Pratyancha1 (AUTHOR), Kumar, Vinod1 (AUTHOR), Kataria, Sonia1 (AUTHOR)
Source: Journal of Relationship Marketing. Jan-Mar2023, Vol. 22 Issue 1, p62-86. 25p. 3 Diagrams, 7 Charts.
Database: Business Source Ultimate
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An: 161178930
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PubType: Academic Journal
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  Data: A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry.
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  Data: <searchLink fieldCode="AR" term="%22Singh%2C+Pratyancha%22">Singh, Pratyancha</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kumar%2C+Vinod%22">Kumar, Vinod</searchLink><relatesTo>1</relatesTo> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Kataria%2C+Sonia%22">Kataria, Sonia</searchLink><relatesTo>1</relatesTo> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Relationship+Marketing%22">Journal of Relationship Marketing</searchLink>. Jan-Mar2023, Vol. 22 Issue 1, p62-86. 25p. 3 Diagrams, 7 Charts.
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RecordInfo BibRecord:
  BibEntity:
    Identifiers:
      – Type: doi
        Value: 10.1080/15332667.2022.2136439
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      – Code: eng
        Text: English
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      Pagination:
        PageCount: 25
        StartPage: 62
    Titles:
      – TitleFull: A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry.
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          Name:
            NameFull: Singh, Pratyancha
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          Name:
            NameFull: Kumar, Vinod
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          Name:
            NameFull: Kataria, Sonia
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          Dates:
            – D: 01
              M: 01
              Text: Jan-Mar2023
              Type: published
              Y: 2023
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              Value: 22
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              Value: 1
          Titles:
            – TitleFull: Journal of Relationship Marketing
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