A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry.
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| Title: | A Serial Mediation Model for Investigating the Impact of e-CRM Services on Customer Loyalty in the Indian Healthcare Industry. |
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| Authors: | Singh, Pratyancha1 (AUTHOR), Kumar, Vinod1 (AUTHOR), Kataria, Sonia1 (AUTHOR) |
| Source: | Journal of Relationship Marketing. Jan-Mar2023, Vol. 22 Issue 1, p62-86. 25p. 3 Diagrams, 7 Charts. |
| Database: | Business Source Ultimate |
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