What separates place branding from destination branding and place marketing despite their common points?
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| Title: | What separates place branding from destination branding and place marketing despite their common points? |
|---|---|
| Authors: | Berrada, Mohamed1 |
| Source: | Journal of Brand Strategy. Winter2022/2023, Vol. 11 Issue 3, p263-272. 10p. |
| Database: | Business Source Ultimate |
| FullText | Links: – Type: pdflink Text: Availability: 0 |
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| Header | DbId: bsu DbLabel: Business Source Ultimate An: 161412951 AccessLevel: 2 PubType: Academic Journal PubTypeId: academicJournal PreciseRelevancyScore: 0 |
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| PLink | https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=161412951 |
| RecordInfo | BibRecord: BibEntity: Languages: – Code: eng Text: English PhysicalDescription: Pagination: PageCount: 10 StartPage: 263 Titles: – TitleFull: What separates place branding from destination branding and place marketing despite their common points? Type: main BibRelationships: HasContributorRelationships: – PersonEntity: Name: NameFull: Berrada, Mohamed IsPartOfRelationships: – BibEntity: Dates: – D: 01 M: 12 Text: Winter2022/2023 Type: published Y: 2022 Identifiers: – Type: issn-print Value: 2045855X Numbering: – Type: volume Value: 11 – Type: issue Value: 3 Titles: – TitleFull: Journal of Brand Strategy Type: main |
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