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The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.

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Title: The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.
Authors: Hu, Miao1 (AUTHOR) miaohu@hawaii.edu, Chen, Jie2 (AUTHOR) jiechen@sjtu.edu.cn, Alden, Dana L.3 (AUTHOR) dalden@hawaii.edu, Chen, Qimei4 (AUTHOR) qimei@hawaii.edu
Source: Journal of International Marketing. Mar2023, Vol. 31 Issue 1, p49-68. 20p. 1 Diagram, 1 Chart, 4 Graphs.
Database: Business Source Ultimate
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Header DbId: bsu
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PubType: Academic Journal
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  Data: The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.
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  Data: <searchLink fieldCode="AR" term="%22Hu%2C+Miao%22">Hu, Miao</searchLink><relatesTo>1</relatesTo> (AUTHOR)<i> miaohu@hawaii.edu</i><br /><searchLink fieldCode="AR" term="%22Chen%2C+Jie%22">Chen, Jie</searchLink><relatesTo>2</relatesTo> (AUTHOR)<i> jiechen@sjtu.edu.cn</i><br /><searchLink fieldCode="AR" term="%22Alden%2C+Dana+L%2E%22">Alden, Dana L.</searchLink><relatesTo>3</relatesTo> (AUTHOR)<i> dalden@hawaii.edu</i><br /><searchLink fieldCode="AR" term="%22Chen%2C+Qimei%22">Chen, Qimei</searchLink><relatesTo>4</relatesTo> (AUTHOR)<i> qimei@hawaii.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+International+Marketing%22">Journal of International Marketing</searchLink>. Mar2023, Vol. 31 Issue 1, p49-68. 20p. 1 Diagram, 1 Chart, 4 Graphs.
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        Value: 10.1177/1069031X221134495
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      – Code: eng
        Text: English
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        PageCount: 20
        StartPage: 49
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      – TitleFull: The Coalescence Effect: How a Combination of Foreign and Local Appeals Enhances Customer Engagement Through Perceived Brand Globalness.
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            NameFull: Chen, Jie
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              Text: Mar2023
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              Y: 2023
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