APA (7th ed.) Citation

Bronnenberg, B. J., & Dubé, J. (2023). Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". Marketing Science (INFORMS), 42(1), 28. https://doi.org/10.1287/mksc.2022.1426

Chicago Style (17th ed.) Citation

Bronnenberg, Bart J., and Jean-Pierre Dubé. "Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"." Marketing Science (INFORMS) 42, no. 1 (2023): 28. https://doi.org/10.1287/mksc.2022.1426.

MLA (9th ed.) Citation

Bronnenberg, Bart J., and Jean-Pierre Dubé. "Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"." Marketing Science (INFORMS), vol. 42, no. 1, 2023, p. 28, https://doi.org/10.1287/mksc.2022.1426.