Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?".
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| Title: | Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?". |
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| Authors: | Bronnenberg, Bart J.1,2 (AUTHOR) bart.bronnenberg@tilburguniversity.edu, Dubé, Jean-Pierre3,4 (AUTHOR) jean-pierre.dube@chicagobooth.edu |
| Source: | Marketing Science (INFORMS). Jan/Feb2023, Vol. 42 Issue 1, p28-31. 4p. |
| Database: | Business Source Ultimate |
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| ISSN: | 07322399 |
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| DOI: | 10.1287/mksc.2022.1426 |
