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Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?".

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Title: Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?".
Authors: Bronnenberg, Bart J.1,2 (AUTHOR) bart.bronnenberg@tilburguniversity.edu, Dubé, Jean-Pierre3,4 (AUTHOR) jean-pierre.dube@chicagobooth.edu
Source: Marketing Science (INFORMS). Jan/Feb2023, Vol. 42 Issue 1, p28-31. 4p.
Database: Business Source Ultimate
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  Data: Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?".
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  Data: <searchLink fieldCode="AR" term="%22Bronnenberg%2C+Bart+J%2E%22">Bronnenberg, Bart J.</searchLink><relatesTo>1,2</relatesTo> (AUTHOR)<i> bart.bronnenberg@tilburguniversity.edu</i><br /><searchLink fieldCode="AR" term="%22Dubé%2C+Jean-Pierre%22">Dubé, Jean-Pierre</searchLink><relatesTo>3,4</relatesTo> (AUTHOR)<i> jean-pierre.dube@chicagobooth.edu</i>
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Jan/Feb2023, Vol. 42 Issue 1, p28-31. 4p.
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      – Type: doi
        Value: 10.1287/mksc.2022.1426
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      – Code: eng
        Text: English
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        PageCount: 4
        StartPage: 28
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      – TitleFull: Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?".
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              Text: Jan/Feb2023
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