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Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation.

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Title: Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation.
Authors: Spielmann, Nathalie (AUTHOR), Dobscha, Susan (AUTHOR), Shrum, L. J. (AUTHOR)
Source: Journal of the Association for Consumer Research. Jan2023, Vol. 8 Issue 1, p83-94. 12p.
Database: Business Source Ultimate
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  Data: Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation.
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  Data: <searchLink fieldCode="AR" term="%22Spielmann%2C+Nathalie%22">Spielmann, Nathalie</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Dobscha%2C+Susan%22">Dobscha, Susan</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Shrum%2C+L%2E+J%2E%22">Shrum, L. J.</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+the+Association+for+Consumer+Research%22">Journal of the Association for Consumer Research</searchLink>. Jan2023, Vol. 8 Issue 1, p83-94. 12p.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=161895311
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        Value: 10.1086/722697
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        Text: English
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        StartPage: 83
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      – TitleFull: Brands and Social Justice Movements: The Effects of True versus Performative Allyship on Brand Evaluation.
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            NameFull: Spielmann, Nathalie
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            NameFull: Dobscha, Susan
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              Text: Jan2023
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              Y: 2023
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