UTJECAJ INTERNET MARKETINGA I DRUŠTVENIM MREŽA NA RAZVOJ BRANDA: STUDIJA SLUČAJA PHILLIPP PLEIN.
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| Title: | UTJECAJ INTERNET MARKETINGA I DRUŠTVENIM MREŽA NA RAZVOJ BRANDA: STUDIJA SLUČAJA PHILLIPP PLEIN. |
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| Alternate Title: | THE IMPACT OF INTERNET MARKETING AND SOCIAL NETWORKS ON BRAND DEVELOPMENT: CASE STUDY OF PHILIPP PLEIN. |
| Authors: | Glavan, Ljubica Milanović1 ljmilanovic@efzg.hr, Glasnović, Antun1 antun.glasnovic40@gmail.com |
| Source: | Journal of Economy & Business / Zbornik Radova. 2022, Issue 28, p192-204. 13p. |
| Database: | Business Source Ultimate |
| ISSN: | 18403255 |
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| DOI: | 10.46458/27121097.2022.28.192 |
