What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.
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| Title: | What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions. |
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| Authors: | Dhiman, Neeraj1 neerdhiman54321@gmail.com, Kumar, Ajay2 ajaycuh@gmail.com |
| Source: | Journal of Interactive Marketing. May/Aug2023, Vol. 58 Issue 2/3, p115-135. 21p. |
| Database: | Business Source Ultimate |
| ISSN: | 10949968 |
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| DOI: | 10.1177/10949968221095548 |