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What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.

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Title: What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.
Authors: Dhiman, Neeraj1 neerdhiman54321@gmail.com, Kumar, Ajay2 ajaycuh@gmail.com
Source: Journal of Interactive Marketing. May/Aug2023, Vol. 58 Issue 2/3, p115-135. 21p.
Database: Business Source Ultimate
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  Data: What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Interactive+Marketing%22">Journal of Interactive Marketing</searchLink>. May/Aug2023, Vol. 58 Issue 2/3, p115-135. 21p.
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        Value: 10.1177/10949968221095548
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        Text: English
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      – TitleFull: What We Know and Don’t Know About Consumer Happiness: Three-Decade Review, Synthesis, and Research Propositions.
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              Text: May/Aug2023
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