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Optimal Microtargeting of Advertising.

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Bibliographic Details
Title: Optimal Microtargeting of Advertising.
Authors: Danaher, Peter J. (AUTHOR) peter.danaher@monash.edu
Source: Journal of Marketing Research (JMR). Jun2023, Vol. 60 Issue 3, p564-584. 21p. 7 Charts, 2 Graphs.
Database: Business Source Ultimate
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Description
ISSN:00222437
DOI:10.1177/00222437221116034