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WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries.

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Bibliographic Details
Title: WEIRD is not Enough: Sustainability Insights from Non-WEIRD Countries.
Authors: Wooliscroft, Ben1 (AUTHOR) ben.wooliscroft@aut.ac.nz, Ko, Eunju2 (AUTHOR)
Source: Journal of Macromarketing. Jun2023, Vol. 43 Issue 2, p171-174. 4p.
Database: Business Source Ultimate
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ISSN:02761467
DOI:10.1177/02761467231169880