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Own-Brand and Cross-Brand Retail Pass-Through.

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Bibliographic Details
Title: Own-Brand and Cross-Brand Retail Pass-Through.
Authors: Besanko, David1 d-besanko@kellogg.northwestern.edu, Dubé, Jean-Pierre2 jean.dube@gsb.uchicago.edu, Gupta, Sachin3 sg248@cornell.edu
Source: Marketing Science (INFORMS). Winter2005, Vol. 24 Issue 1, p123-137. 15p. 6 Charts, 2 Graphs.
Database: Business Source Ultimate
Description
ISSN:07322399
DOI:10.1287/mksc.1030.0043