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Own-Brand and Cross-Brand Retail Pass-Through.

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Title: Own-Brand and Cross-Brand Retail Pass-Through.
Authors: Besanko, David1 d-besanko@kellogg.northwestern.edu, Dubé, Jean-Pierre2 jean.dube@gsb.uchicago.edu, Gupta, Sachin3 sg248@cornell.edu
Source: Marketing Science (INFORMS). Winter2005, Vol. 24 Issue 1, p123-137. 15p. 6 Charts, 2 Graphs.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. Winter2005, Vol. 24 Issue 1, p123-137. 15p. 6 Charts, 2 Graphs.
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        Value: 10.1287/mksc.1030.0043
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      – Code: eng
        Text: English
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        PageCount: 15
        StartPage: 123
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      – TitleFull: Own-Brand and Cross-Brand Retail Pass-Through.
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              Text: Winter2005
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              Y: 2005
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