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Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?

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Bibliographic Details
Title: Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
Authors: Guo, Liang1 (AUTHOR) liangguo@baf.cuhk.edu.hk
Source: Marketing Science (INFORMS). May/Jun2023, Vol. 42 Issue 3, p614-633. 20p. 1 Chart.
Database: Business Source Ultimate
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Description
ISSN:07322399
DOI:10.1287/mksc.2022.1391