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Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?

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Bibliographic Details
Title: Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
Authors: Guo, Liang1 (AUTHOR) liangguo@baf.cuhk.edu.hk
Source: Marketing Science (INFORMS). May/Jun2023, Vol. 42 Issue 3, p614-633. 20p. 1 Chart.
Database: Business Source Ultimate
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  Data: <searchLink fieldCode="JN" term="%22Marketing+Science+%28INFORMS%29%22">Marketing Science (INFORMS)</searchLink>. May/Jun2023, Vol. 42 Issue 3, p614-633. 20p. 1 Chart.
PLink https://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=bsu&AN=163991832
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        Value: 10.1287/mksc.2022.1391
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        Text: English
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        StartPage: 614
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      – TitleFull: Overage Charge or Loyalty Discount: When Should Extra Consumptions Be Penalized or Rewarded?
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              Text: May/Jun2023
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