APA (7th ed.) Citation

Sheetal, Tyagi, R., & Singh, G. (2023). Gamification and customer experience in online retail: A qualitative study focusing on ethical perspective. Asian Journal of Business Ethics, 12(1), 49. https://doi.org/10.1007/s13520-022-00162-1

Chicago Style (17th ed.) Citation

Sheetal, Rimjim Tyagi, and Gursimranjit Singh. "Gamification and Customer Experience in Online Retail: A Qualitative Study Focusing on Ethical Perspective." Asian Journal of Business Ethics 12, no. 1 (2023): 49. https://doi.org/10.1007/s13520-022-00162-1.

MLA (9th ed.) Citation

Sheetal, et al. "Gamification and Customer Experience in Online Retail: A Qualitative Study Focusing on Ethical Perspective." Asian Journal of Business Ethics, vol. 12, no. 1, 2023, p. 49, https://doi.org/10.1007/s13520-022-00162-1.