Gamification and customer experience in online retail: a qualitative study focusing on ethical perspective.
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| Title: | Gamification and customer experience in online retail: a qualitative study focusing on ethical perspective. |
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| Authors: | Sheetal1 (AUTHOR) sheetaldeendyal1988@gmail.com, Tyagi, Rimjim2 (AUTHOR), Singh, Gursimranjit3 (AUTHOR) |
| Source: | Asian Journal of Business Ethics. Jun2023, Vol. 12 Issue 1, p49-69. 21p. |
| Database: | Business Source Ultimate |
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