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Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes.

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Bibliographic Details
Title: Brand Management of Natural Spaces: The Impact of Natural Space Authenticity on Consumer Outcomes.
Authors: Matthews, A. Lynn (AUTHOR) lynn.matthews@wichita.edu, Cockrell, Seth (AUTHOR), Walker, Kristen L. (AUTHOR)
Source: Journal of Public Policy & Marketing. Jul2023, Vol. 42 Issue 3, p279-295. 17p. 1 Diagram, 3 Charts.
Database: Business Source Ultimate
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Description
ISSN:07439156
DOI:10.1177/07439156231172517