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When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.

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Bibliographic Details
Title: When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.
Authors: Biraglia, Alessandro (AUTHOR), Fuchs, Christoph (AUTHOR) a.biraglia@leeds.ac.uk, Maira, Elisa (AUTHOR), Puntoni, Stefano (AUTHOR)
Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p601-617. 17p. 1 Chart, 4 Graphs.
Database: Business Source Ultimate
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ISSN:00222429
DOI:10.1177/00222429221137817