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When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.

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Title: When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.
Authors: Biraglia, Alessandro (AUTHOR), Fuchs, Christoph (AUTHOR) a.biraglia@leeds.ac.uk, Maira, Elisa (AUTHOR), Puntoni, Stefano (AUTHOR)
Source: Journal of Marketing. Jul2023, Vol. 87 Issue 4, p601-617. 17p. 1 Chart, 4 Graphs.
Database: Business Source Ultimate
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PubType: Academic Journal
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  Data: When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.
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  Data: <searchLink fieldCode="AR" term="%22Biraglia%2C+Alessandro%22">Biraglia, Alessandro</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Fuchs%2C+Christoph%22">Fuchs, Christoph</searchLink> (AUTHOR)<i> a.biraglia@leeds.ac.uk</i><br /><searchLink fieldCode="AR" term="%22Maira%2C+Elisa%22">Maira, Elisa</searchLink> (AUTHOR)<br /><searchLink fieldCode="AR" term="%22Puntoni%2C+Stefano%22">Puntoni, Stefano</searchLink> (AUTHOR)
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Marketing%22">Journal of Marketing</searchLink>. Jul2023, Vol. 87 Issue 4, p601-617. 17p. 1 Chart, 4 Graphs.
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        Value: 10.1177/00222429221137817
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      – Code: eng
        Text: English
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        PageCount: 17
        StartPage: 601
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      – TitleFull: When and Why Consumers React Negatively to Brand Acquisitions: A Values Authenticity Account.
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            NameFull: Biraglia, Alessandro
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            NameFull: Fuchs, Christoph
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            NameFull: Maira, Elisa
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              Text: Jul2023
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              Y: 2023
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