APA (7th ed.) Citation

Cherian, K. M., Kurian, S., & Ramanathan, H. N. (2023). Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India. Journal of Telecommunications & the Digital Economy, 11(2), 212. https://doi.org/10.18080/jtde.v11n2.706

Chicago Style (17th ed.) Citation

Cherian, Krupa Miriam, Simmy Kurian, and Hareesh N. Ramanathan. "Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands Among Women in India." Journal of Telecommunications & the Digital Economy 11, no. 2 (2023): 212. https://doi.org/10.18080/jtde.v11n2.706.

MLA (9th ed.) Citation

Cherian, Krupa Miriam, et al. "Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands Among Women in India." Journal of Telecommunications & the Digital Economy, vol. 11, no. 2, 2023, p. 212, https://doi.org/10.18080/jtde.v11n2.706.