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Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India.

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Title: Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India.
Authors: Cherian, Krupa Miriam1, Kurian, Simmy1, Ramanathan, Hareesh N.2
Source: Journal of Telecommunications & the Digital Economy. Jun2023, Vol. 11 Issue 2, p212-232. 21p.
Database: Business Source Ultimate
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Header DbId: bsu
DbLabel: Business Source Ultimate
An: 164692186
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PubType: Academic Journal
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  Data: Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India.
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  Data: <searchLink fieldCode="JN" term="%22Journal+of+Telecommunications+%26+the+Digital+Economy%22">Journal of Telecommunications & the Digital Economy</searchLink>. Jun2023, Vol. 11 Issue 2, p212-232. 21p.
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RecordInfo BibRecord:
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      – Type: doi
        Value: 10.18080/jtde.v11n2.706
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      – Code: eng
        Text: English
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        PageCount: 21
        StartPage: 212
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      – TitleFull: Impact of Technology-Evoked Mental Imagery on Brand Personality and Brand Association for Beauty Brands among Women in India.
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            NameFull: Cherian, Krupa Miriam
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            NameFull: Kurian, Simmy
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            NameFull: Ramanathan, Hareesh N.
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            – D: 01
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              Text: Jun2023
              Type: published
              Y: 2023
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            – TitleFull: Journal of Telecommunications & the Digital Economy
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