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The Effects of Content Ephemerality on Information Processing.

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Bibliographic Details
Title: The Effects of Content Ephemerality on Information Processing.
Authors: Barnea, Uri (AUTHOR) uri.barnea@unibocconi.it, Meyer, Robert J. (AUTHOR), Nave, Gideon (AUTHOR)
Source: Journal of Marketing Research (JMR). Aug2023, Vol. 60 Issue 4, p750-766. 17p. 1 Chart, 5 Graphs.
Database: Business Source Ultimate
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ISSN:00222437
DOI:10.1177/00222437221131047