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Paywall Suspensions and Digital News Subscriptions.

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Bibliographic Details
Title: Paywall Suspensions and Digital News Subscriptions.
Authors: Chae, Inyoung1 (AUTHOR) inyoung.chae@skku.edu, Ha, Jihyeon2 (AUTHOR) jihyeon.ha@emory.edu, Schweidel, David A.2 (AUTHOR) dschweidel@emory.edu
Source: Marketing Science (INFORMS). Jul/Aug2023, Vol. 42 Issue 4, p729-745. 17p.
Database: Business Source Ultimate
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ISSN:07322399
DOI:10.1287/mksc.2022.1400